Age 17 | Age 19 | |
---|---|---|
1978 | 75% | 90% |
2008 | 50% | 77% |
Source: Advertising Age via The Motley Fool.
Less teens are driving now than before. What are reasons for this and what are the implications?
Why: internet means folks can communicate and shop without having to travel. In large cities, teens can text and play games on their cell phones while using public transportation.
Implications: Auto and retail stores in trouble – long term.
Footnote: The bad economy will explain declining auto sales among teens. It does not explain declining driver licenses.
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