Friday, June 11, 2010

Teen Driving Down

Percent of teens with drivers licenses.

Age 17Age 19
197875%90%
200850%77%

Source: Advertising Age via The Motley Fool.

Less teens are driving now than before. What are reasons for this and what are the implications?

Why: internet means folks can communicate and shop without having to travel. In large cities, teens can text and play games on their cell phones while using public transportation.

Implications: Auto and retail stores in trouble – long term.

Footnote: The bad economy will explain declining auto sales among teens. It does not explain declining driver licenses.

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